Produktions- und Marktstrukturen für ökologische Äpfel

Zander, Katrin GND

Organic apples are the most important fruit in the domestic organic market. This contribution describes the production and market structure of organic apples with relevance to the German market. Although there are strong competitors in Europe as well as overseas, German producers are generally satisfied regarding prices and marketed quantitities. Factors relevant for the position of German producers within international competition will be identified. First research indicates that the high level of organisation, particularly the existence of few large marketing organisations and the well established cooperation even between these organisations at the European level are the mayor driving factors of market success.

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Zander, Katrin: Produktions- und Marktstrukturen für ökologische Äpfel. Berlin 2011. Köster.

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