Factors explaining the willingness of small-scale private forest owners to engage in forestry - A German case study

In Germany, 24% of the forest area is owned by small-scale private forest owners, whose property is affected by a societal demand for forest-related ecosystem services. In the inhomogeneous group of small-scale private forest owners, different living conditions and lifestyles exist, which are affecting the management of the forest ownership. To support the management activities of small-scale private forest owners, institutional instruments exist, but these are only used by a small proportion of forest owners. In order to gain insights into the accessibility and activation of small-scale private forest owners for management, and to draw conclusions for appropriate support instruments, a large number of studies have analyzed the factors influencing the management activities of forest owners. Some studies identify socio-demographic and socio-economic variables as important influencing factors, but do not take into account their complex interdependencies, which have developed as a result of the pluralization of lifestyles and individualization of forest owners. For this reason, in addition to the influencing factors identified in the literature as relevant for forest management activities of small-scale private forest owners, the lifestyle segmentation approach of Sinus milieus established in German market research was applied in this study. This approach allocates forest owners based on their complex lifestyles into ten different milieu groups. A logistic regression analysis was used to determine the parameters influencing the willingness to engage in eight different forest management activities. The results show that the willingness to engage in forest management activities in the future is higher compared to actions in the past. In addition to timber harvesting-related activities, the small-scale private forest owners show a high action potential for non-commodity-related activities. Non-commodity-related activities can primarily be explained by the Sinus milieu affiliation of the small-scale private forest owners. This result underlines the usefulness of a lifestyle segmentation approach such as the Sinus milieus to address small-scale private forest owners in a target group specific way in line with their willingness to engage in specific forest management activities. Institutional instruments such as the membership in a forest owners association or subsidies do not play a significant role for non-commodity-related activities and seem to be inappropriate for targeting small-scale private forest owners for these activities. Timber harvesting-related activities are primarily influenced by the presence of professional foresters, socio-demographic factors or institutional instruments. Based on these empirical findings, implications can be drawn for the target group-specific addressing of forest owners based on different management activities. In this way, forest owners can be motivated to engage in forest management and the provision of forest-related ecosystem services.