Multiple perspectives in concepts for multipliers : Interpersonal communication measures using the example of child accident prevention
Caregivers who supervise children under 7 years of age, such as (grand)parents or medical and pedagogical staff, are important target groups for communication measures in child accident prevention. To identify and reach them, multipliers from their ranks (peers and professionals) as well as multipliers from institutions (intermediaries or second order multipliers) can be important, each with their own preferences for information channels and communication occasions; however, existing information dissemination approaches do not sufficiently consider these multiple perspectives and the reciprocal perspectives of communication partners.
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