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European consumer and societal stakeholders' response to crop improvements and new plant breeding techniques

ORCID
0000-0002-1764-8212
Affiliation
Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, Gelderland, Netherlands
Nair, Abhishek;
ORCID
0000-0003-0474-5336
Affiliation
Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, Gelderland, Netherlands
Fischer, Arnout R. H.;
ORCID
0000-0002-5554-1686
Affiliation
Department of Biology, Agriculture and Food Sciences, National Research Council, Rome, Italy
Moscatelli, Silvana;
ORCID
0000-0002-7352-5057
Affiliation
Department of Chemistry and Biochemistry, University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca, Romania
Socaciu, Carmen;
GND
1024181847
ORCID
0000-0001-6524-8371
Affiliation
Julius Kühn-Institute (JKI), Institute for Biosafety in Plant Biotechnology, Germany
Kohl, Christian;
ORCID
0000-0001-9182-6390
Affiliation
Lancaster Environment Centre, Lancaster University, Lancaster, Lancashire, UK; Division of Agricultural & Environmental Sciences, University of Nottingham, Sutton Bonington Campus, Loughborough, Leicestershire, UK
Stetkiewicz, Stacia S.;
ORCID
0000-0003-0156-0619
Affiliation
Lancaster Environment Centre, Lancaster University, Lancaster, Lancashire, UK; Health Systems Collaborative, Centre for Tropical Medicine and Global Health, University of Oxford, Oxford, UK
Menary, Jonathan;
ORCID
0000-0003-0816-7115
Affiliation
Department of Plant Biotechnology and Bioinformatics, Ghent University, Ghent, Belgium; VIB –UGENT Center for Plant System Biology, Zwijnaarde, Belgium
Baekelandt, Alexandra;
ORCID
0000-0002-8008-9767
Affiliation
‘Plants for the Future’, European Technology Platform, Brussels, Belgium
Nanda, Amrit K.;
GND
122323262
ORCID
0000-0002-2859-909X
Affiliation
Euroseeds, Brussels, Belgium
Jorasch, Petra;
ORCID
0000-0001-9832-7412
Affiliation
Lancaster Environment Centre, Lancaster University, Lancaster, Lancashire, UK
Davies, Jessica A. C.;
GND
1058993402
ORCID
0000-0001-9045-8792
Affiliation
Julius Kühn-Institute (JKI), Institute for Biosafety in Plant Biotechnology, Germany
Wilhelm, Ralf

The global demand for providing nutritious, sustainable, and safe diets for a 10 billion population by 2050 while preserving affordability, reducing environmental impacts, and adapting to climate change will require accelerating the transition to sustainable agri-food systems. A plausible way to help tackle these challenges is by developing new plant varieties that have improved crop yield, plant nutritional quality, and sustainability (or resilience) traits. However, stakeholders, consumers, and citizens' concerns and appreciation of future-proofing crops and the acceptability of new plant breeding strategies are not well-established. These groups are actors in the agri-food systems, and their views, values, needs, and expectations are crucial in helping to co-design fair, ethical, acceptable, sustainable, and socially desirable policies on new plant breeding techniques (NPBTs) and the transition to sustainable agri-food systems. In this study, we engaged with consumer experts and societal stakeholders to consider their perceptions, expectations, and acceptability of improving crops and NPBTs for future-proofing the agri-food systems. Our analysis points to a need for governments to take a proactive role in regulating NPBTs, ensure openness and transparency in breeding new crop varieties, and inform consumers about the effects of these breeding programmes and the risks and benefits of the new crop varieties developed. Consumer experts and societal stakeholders considered these strategies necessary to instil confidence in society about NPBTs and accelerate the transition to sustainable agri-food systems.

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