Monograph Open Access
Consumers' preferences and demand for poultry meat in Ghana
Consumers in Ghana prefer domestic to imported chicken and are willing to pay a premium fordomestic chicken. •Imported chicken can be regarded as a (weak) substitute rather than a complement for domesticchicken. •Income is a significant driver of domestic chicken consumption in Ghana. •Consumers in Ghana prefer antibiotic-free, highly convenient (chicken cuts), and fresh (chilled)chicken. •Policymakers need to invest in food safety standards to address consumers‘ safety concerns.
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