Consumers’ perceptions of organic food processing - first insights into milk and juice processing

Hüppe, Ronja GND; Zander, Katrin GND

Occasional organic consumers have little knowledge about processing organic foods. Focus groups, using the example of milk and orange juice, show no clear preferences for specific processing technologie. Processors of organic food face the challenge to anticipate consumers’ preferences and develop technologies that are in line with consumers’ general expectations and the organic principles.

Preview

Cite

Citation style:

Hüppe, Ronja / Zander, Katrin: Consumers’ perceptions of organic food processing - first insights into milk and juice processing. Braunschweig 2020. Thünen Institute of Market Analysis.

Rights

Use and reproduction:

Export