How much are Ecuadorian households willing to pay for forest conservation?

We examined preferences and willingness-to-pay (WTP) of Ecuadorian households for a proposed forest conservation program aiming to avoid 500 km² of deforestation in Ecuador (i.e. the annually deforested area). The monthly mean WTP per household lies between $6.28 - $3.17, depending on analysis method. Aggregated over all households, Ecuadorians are willing to pay more than 150 million US$ per year for avoiding deforestation in their country.