Youths’ preferences for milk products at school: How product attributes and perceived body image affect choices

Snacks and lunches offered at school can decisively influence children’s dietary habits. In order to counteract the current trends of increasing obesity in children, children’s preferences for foods with lower calorie content are becoming increasingly important. Based on the outcomes of an online survey with a choice experiment, we estimated the probability that young people benefit from different milk products as well as varying sugar and fat contents. The results suggest inter alia that young people who consider themselves to be overweight are more likely to choose products with reduced sugar and/or fat contents.