The quality of organic market data: providing data that is both fit for use and convenient

Members of the organic supply chain need high-quality data to make correct investment decisions, but data with sufficient depth and quality are not widely available in Europe. The quality of available data is a key concern for both data collectors and data users. The aim of this study is to identify whether the commonly used quality attributes (accuracy, coherence, comparability, timeliness, punctuality, accessibility, relevance), which have been developed from the perspective of data collectors, are also appropriate from the perspective of end users of organic market data. A further aim is to assess whether the data quality needs of end users are being met by the existing data. The results of two surveys carried out in Europe, one of data collectors and one of end users, are presented.